How To Improve Alexa Ranking ?

Alexa ranking is a kind of measuring scale which measures the quality of a site or blog. However, alexa ranking is just a one of many factors which justifes the performance of a site or blog.

Alexa is a california based subsidiary company of Amazon. The algorithm of deciding ranks of site and blogs by alexa is simply based on the amount of traffic received by that site or blog. More the number of visitors and pageviews more will be its alexa rating.

But not all kind of traffic is considered same. The alexa ranks increases more if your visitors also uses alexa toolbar. For example, soppose there is one blog having 100 visitors out of which 5 are alexa toolbar users and other blog having 90 visitors out of which 10 alexa toolbar users, then the second one will have a better alexa rank.

Alexa Ranking is decided by amount of traffic received by the website in the three months before the three months. It means that if you look on alexa rank of a site or blog on 1 July, then  it calculated by the amount of traffic it received during 1 January to 31 March.

 Why Alexa Rank Are Important ?

Alexa ranks although is not a big factor to decide between two blogs that which one has a better content (for same topic) but it is important for advertisers to decide the cost of buying space in your blog. Alexa rank is depend on amount of traffic and advertisers always look for more number of traffic. So if you want to earn more money then you should focus on your alexa rank.

How To Increase Your Alexa Rank ?

Now we come to the main section of this post that how can we increase the alexa rank of our site or blog. To improve your alexa rating you have to follow some rules such as :

1. Install alexa toolbar on your site or blog. When a visitor click on this toolbar it will be very much effective in improving your alexa rating.
2. Always write good quality content which is useful for coming readers.
3. Always try to write SEO friendly articles. Search Engine Optimized(SEO) articles ranks high on google and gets more traffic which ultimately helps to improve alexa ranking.
4. Try to post content  on a regular basis. It is better to have 1 post per week than having 3 post in one week and nothing on another. It is even better if you post on a fixed day of a week.
5. Keep building backlinks to your blog. Backlinks are one of the best way to drive traffic to your site.
6. Keep submitting your site to search engines such as google, yahoo and bing.
7. Create social media pages of your site or blog on facebook, twitter google+ and keep updating these pages whenever you add new content on your site.
8. Promote alexa toolbar to your visitors because when next time they visit your site, they will be considered as a alexa toolbar users and then their visits counts more to you.
9. Submit your blog in blog directories.
10. Always try to reply to the commentors and if they are asking you something then you should always try to solve their problems.
11. Create a sitemap of your site and submit it to google.
12. Design of your site should look beautiful. The content should be visible clearly.

Alexa Ranking is good for knowing the traffic of a site having rank less than 100K but beyond that alexa stats is doubtful. Also alexa rank and google rank are not always parallel to each. A website may have a google pagerank of 5 or 6 but have alexa rank more than 100K and also it may have the alexa rank of 10K with a google pagerank of 0 or 1. Alexa ranks is totally dependent on amount of traffic and it can be increased also by buying traffic. So there is always some doubt on accuracy of it.